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Everybody’s at it! Or so it would appear from the recent statistics that show that there are now over 75 million Twitter user accounts. In fact, there are still around 6 million new accounts being created every month.
Not surprisingly you would expect celebrities to dominate the list of top Twitterers – even the most powerful man in the world is only 5th, behind actors and musicians:
Ashton Kutcher 4,906,132
Britney Spears 4,903,081
Ellen DeGeneres 4,630,911
Lady Gaga 4,046,743
Barack Obama 3,981,824
Closer to home in the UK, the picture is no different with Lily Allen, Stephen Fry and Jonathan Ross all featuring in the top 10 most followed Twitterers.
Now, in our celebrity-obsessed culture, many of us need our daily fix of celebrity gossip – our day is not quite complete unless we know what Britney Spears had for breakfast or what the President is listening to on his iPod.
However, businesses are now starting to experiment with Twitter with a little more seriousness. Certainly both mainstream and niche publishers have added Twitter to their social media strategy (that also include Facebook and Youtube).
Retailers too are now starting to realise the tangible benefits of Twitter with the likes of Argos, ASOS, Next and Penguin Books amongst the long list of businesses with a dedicated account and announcing unique offers to their followers to actively drive sales.
While these chaps won’t tell us what they are making, Dell is a little forthcoming – to Dec 2009, they had turned over more than $6.5m. And the cost of all this revenue? Practically nothing!
And that, perhaps, is a critical point as far as small businesses are concerned. With a little bit of effort, you stand to gain considerable returns without incurring any real costs. And with Google now searching across Twitter, your tweets can help to drive more traffic to your website too.
While you will need to think about Twitter as part of your overall social media strategy (and we’ll come back to this topic in a future blog) setting up an account and starting a conversation takes minutes. Visit www.twitter.com today and discover how easily Twitter could become part of your marketing strategy.
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