SEARCH ENGINE OPTIMISATION BY FREEZONE INTERNET
FREQUENTLY ASKED QUESTIONS
SEARCH ENGINE OPTIMISATION BY FREEZONE INTERNET
What Is SEO?
Imagine you are Head of Online Marketing for a company that sells classic cars. But when you type in ‘classic cars’ in a search engine, your web site pops up at position 3,588 on the results list. You have a major visibility problem – you are very unlikely to get any traffic to your site from such positioning.
In fact, according to a recent survey, a staggering 75% of internet users don’t go beyond the first page of search results.
Clearly, poor positioning on search engine results means loss of business.
The solution to poor positioning is Search Engine Optimisation (SEO). This is the process that helps to increase your visibility on search engines giving you more visitors and more customers.
Why Is SEO Important?
Put simply, SEO delivers you qualified traffic i.e. people who are looking for your product.
But if your website is not optimised, it is unlikely to be found on the top pages of key search engines. The results are obvious.
SEO FACTS
- Search Engine Optimisation delivers qualified traffic – that’s people looking for your product
- 75% of internet users don’t go beyond page one of search results
- People trust natural results on search engines – accounting for 80% of click-throughs (pay-per-click accounts for only 20%)
- Your Page Ranking only increases with effective Search Engine Optimisation – higher the ranking, higher the position of your website
How Does SEO Work?
Search engines use complex, secret and ever-changing mathematical algorithms to rank sites.
Page Ranking
This ranking or Page Ranking (PR), to give it its full name, is the key to achieving success on search engines. The higher the PR, the better the position of your website on search engines.
However, to understand and keep track of the complexities requires considerable resources and expertise including the need for website owners to make important changes to their site in order to improve search result positioning.
Dedicated expert team
That’s where we come in. Our dedicated ‘Team SEO’ at Freezone Internet brings over a decade of experience to help you increase your PR and get your website towards the top of the search results.
We develop and implement both ‘on-page’ and ‘off-page’ strategies.
This means that we work on the content on your site including the addition of the most suitable meta tags, appropriate titles, content, description, most effective level of repetition while ensuring relevancy.
We then go on to create ‘signposts’ to help search engines to crawl and index your site including, SEO navigation optimisation, SEO site map and Google site map. (After all some 85% of all search engine traffic goes through Google.)
At the same time, we start to work on ‘off-page’ optimisation. This will be in the form of qualified links from 100’s of websites/directories – each link is effectively a ‘vote’ for your website. And each such vote goes toward improving your Page Ranking.
But that’s not all.
We also manually submit your website to all key search engines. Whether it’s Google or Yahoo, MSN or AOL, we make sure they know your website.
And it doesn’t end there.
There’s a lot more activity including the writing and distribution of press releases.
The whole activity is relentless and ongoing. However, we work with you on a 12 months renewable contract basis.
Delivering customers direct to your website
Our comprehensive and ‘hands-on’ approach to SEO is designed with a simple aim in mind – to deliver customers direct to your website.
We have tested and proven our products on our own site first. We have taken our self from oblivion to page one and position one on Google.
We are now ready to do the same for you.
When Will We See Results?
It normally takes a few months to start to see the impact of the work. However, there are no shortcuts and that’s why our SEO plans are implemented on a 12 months basis.
In fact, anyone offering ‘instant results’, ‘guaranteed top position’ or ‘permanent top position’ are likely not to deliver any of these and just as likely to be using underhanded tactics that could result in your site being permanently banned from search engines.
Why Freezone?
We have been helping small businesses exploit the potential of the internet for almost a decade.
We understand that not every company has dedicated IT professionals. We appreciate that small companies have limited resources. Consequently, we offer a ‘hand-holding’ approach guiding you through every element of our products and services.
It is little wonder then that we are fast becoming the UK’s best value hosting and web development company.
And with the launch of our SEO products, we are aiming to do the same for building qualified traffic and delivering customers direct to your website.
What Our Customers Say?
"I have found Freezone a very professional company. Their standard of work is of a high quality and their prices are also reasonable. I am very happy with their service and have already commissioned another project with them. I would recommend them to anyone."
Neil Applegate
Just-London.com, Romford
"We needed a company that could help us with servers, web space, domains and any technical questions we had. We used to use a rival company but after using Freezone for one project we decided that we will use them throughout all of our projects. When ever we have a question Freezone always answers! Not many companies offer that level of satisfaction.
You can buy run of the mill, but if you want professionalism, excellent service, quality of product, Freezone is the only company you should use for your web needs.”
Jatin Mava
Dubai Day Planner, Luton
"Freezone provided me with an excellent service. They are always available to assist me when things go wrong with my web sites so much so that I have just switched 2 additional sites from an alternative web hosting company to Freezone."
Geoff Francis
Anglo American Services, Walton On Naze
"One special thing about Freezone is your technical support. It's one thing that distinguishes you from others."
Paul Nieman
P N Associates, Brighton
FREQUENTLY ASKED QUESTIONS
Why is SEO Better Than Other Forms of Marketing?
SEO delivers qualified traffic to your website. That’s customers actively looking for your products. In other words, these are customers who type in their requirements into search engines in order to find suppliers. This is unique as there is no other form of marketing where customers seek you out!
Of course, more than anything else marketing is about timing - knowing when a customer is looking to buy a product. SEO brings you customers when they are doing exactly that – looking to buy a product.
We Are Already Using PPC
PPC or pay per click can be both expensive and ineffective. According to a recent survey 80% of users click on natural results (results from SEO) compared with only 20% for PPC. In other words, customers have much greater trust in the relevancy of SEO results. After all, you can pay yourself to the top position on PPC.
We Already Get Reasonable Amount of Traffic and Customers Through Our Website
Every business wants to grow. In order to grow, you need more customers. And you also want customers to choose you over your competitors.
Effective SEO will take you towards top of search engine results, and above your competitors.
And importantly, deliver you people that are more likely to become your customers.
We Have Very Limited Marketing Budget and Cannot Afford Additional Marketing Activity Such as SEO
When done well, SEO delivers probably the best return on investment (ROI) of any marketing activity. Not only can it replace other less effective activity, we offer a range of SEO products to suit even the smallest of marketing budgets.
In fact, having worked with small and medium size companies for almost a decade, we offer exceptional value for money on every one of products.
What’s more, our marketing staff bring with them over 40 years’ collective experience of getting more out of small (and large) marketing budgets.
And with our marketing and SEO teams working closely together, our customers enjoy greater benefits and better results.
Our Website is Not an Important Marketing Channel For Us
For most people these days, the Internet is the first point of call when searching for information or products.
In other words, whether businesses like it or not, customers are going online first even if they eventually walk into a shop to make actual purchases.
The choice is simple – either a business makes its website an important marketing channel or it can watch its competitors steal its customers.
We Currently Don’t Have The Time To Deal With SEO?
We do the work so that you can focus on your business. And when we need you to make small changes to your website, we will hold your hand every step of the way.
What’s more, should you need us to make amends to your website, we’ll do that for you too.
In other words, you will not need to devote any significant time to SEO – you continue to work on your business and enjoy the benefits of additional customers as a result of our SEO work.
We Don’t Have Any Internal IT/technical Expertise to Deal With SEO
Don’t worry, that’s why we are here. We do all the technical work – after all that’s our expertise.
We keep everything in plain English and guide you through every step.
What Makes Freezone Better Than Other Companies?
We have been helping small and medium size businesses exploit the potential of the Internet for almost a decade.
We understand your needs and appreciate your resource constraints.
Importantly, we can deliver results.
We have done it for our own website with our own SEO packages – try typing ‘UK web hosting’ into Google and you will find us on page one, position 1/2/3.
We are now ready to do the same for you.
What Guarantees Can You Offer on Results?
We are 100% confident we can deliver for you as we have delivered for our own website.
But as with any form of marketing, no one can guarantee results. If you find anyone offering ‘guaranteed top positions’ with their SEO offering, they are more likely to get you banned from search engines than actually deliver any increased traffic. |
